Branding, Design & Visual Communication

Leena Gifts is a natural fragrance and incense producer in Yemen. Targeting the European market which adore this sector of perfumes.
Branding natural and organic product with an Arabic style that reflects its originality was the biggest matter that needed to take care of. The 2nd phase was to design the incense package and the client wanted to have pure Yemeni concept.

Result
The logo consists of the symbol and the logo type. Logo was designed to hold some ideas that reflect its nature ”Yemeni and organic” and to keep in the same time modernity look.
Black color were used to make the design applicable for different packaging colors and to view the strength of the logo.
Later on, The package was designed using Yemeni Qamria concept. The Qamria is famous element in Yemeni buildings and it’s been used in many places in Yemen since very long time.

Bait Alteeb – is the new name for an old perfume corporation that was established by Yassin Abdo Dubai in 1958 in Alhodayida City. The mission was to design something that reflect the history of the business and to represent it in modern and original Arabic style.

NADFOOD established in 1983, it has specialized in producing canned foods, juices and dairy products. NADFOOD gained distinction for its pursuit of “Quality” in management, production procedures processes, and products.NADFOOD`S vision is to be the leader in dairy and canned food production in Yemen. This vision is now the reality. NADFOOD pays special attention to the efficiency and capability of its production machines. State of the art technology is employed, and strict international standards in food processing and packaging are adopted.

Challenge
As an international company with such reputation the logo has to be strong enough to represents the company position in the regional market with the easy to remember and calm color logo.

Result
Simplicity and uniqueness was the main factors that we wanted to achieve in this logo.  The logo also shows a simple link to nature which is the leaf. The final result looks strong and easy to be applied to any media type.

www.nadfood.com

Taj international company is specialized in more than one line of work including export/import and financial services to provide the Yemeni market with new resources to develop the Yemeni economy & open new opportunities for new investments.

Challenge
The main focus was to visualize a corporate logo which could be used in more than one sector to reflect the company’s current activites and to be flexible enough to cover all the potential new ones.

Result
The way chosen to achieve the vision here was to make the logo something modern but still not very up to the minute so it won’t fade out of style in a while, to achieve that the name was written with a combination of gray and orange which represents modernity in addition with the style of font which made the logo both stylish, unique and boundless.

Later, The company office was designed using the identity colors and most of ceilings was inspired from the logo curves.