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	<title>Abdulrahman Jaber Blog</title>
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	<link>http://www.ajaber.com/blog</link>
	<description>Branding, Design &#38; Visual Communication</description>
	<lastBuildDate>Thu, 16 Feb 2012 20:47:56 +0000</lastBuildDate>
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		<title>Leena</title>
		<link>http://www.ajaber.com/blog/?p=94</link>
		<comments>http://www.ajaber.com/blog/?p=94#comments</comments>
		<pubDate>Thu, 16 Feb 2012 20:47:56 +0000</pubDate>
		<dc:creator>Abdulrahman</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.ajaber.com/blog/?p=94</guid>
		<description><![CDATA[Leena Gifts is a natural fragrance and incense producer in Yemen. Targeting the European market which adore this sector of perfumes. Branding natural and organic product with an Arabic style that reflects its originality was the biggest matter that needed to take care of. The 2nd phase was to design the incense package and the<a href="http://www.ajaber.com/blog/?p=94"> <br /><br /> (Read More...)</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ajaber.com/blog/wp-content/uploads/2012/02/l1.png"><img class="aligncenter size-full wp-image-95" title="Leena Logo" src="http://www.ajaber.com/blog/wp-content/uploads/2012/02/l1.png" alt="" width="800" height="520" /></a></p>
<p><span style="color: #333333;">Leena Gifts is a natural fragrance and incense producer in Yemen. Targeting the European market which adore this sector of perfumes.</span><br />
Branding natural and organic product with an Arabic style that reflects its originality was the biggest matter that needed to take care of. The 2nd phase was to design the incense package and the client wanted to have pure Yemeni concept.<br />
<strong></strong></p>
<p><strong>Result</strong><br />
The logo consists of the symbol and the logo type. Logo was designed to hold some ideas that reflect its nature ”Yemeni and organic” and to keep in the same time modernity look.<br />
Black color were used to make the design applicable for different packaging colors and to view the strength of the logo.<br />
Later on, The package was designed using Yemeni Qamria concept. The Qamria is famous element in Yemeni buildings and it’s been used in many places in Yemen since very long time.</p>
<p><a href="http://www.ajaber.com/blog/wp-content/uploads/2012/02/l5.jpg"><img class="aligncenter size-full wp-image-99" title="l5" src="http://www.ajaber.com/blog/wp-content/uploads/2012/02/l5.jpg" alt="" width="800" height="182" /></a><a href="http://www.ajaber.com/blog/wp-content/uploads/2012/02/l2.jpg"><img class="aligncenter size-full wp-image-96" title="leena illustration" src="http://www.ajaber.com/blog/wp-content/uploads/2012/02/l2.jpg" alt="" width="800" height="469" /></a></p>
<p><a href="http://www.ajaber.com/blog/wp-content/uploads/2012/02/l3.jpg"><img class="aligncenter size-full wp-image-97" title="leena package" src="http://www.ajaber.com/blog/wp-content/uploads/2012/02/l3.jpg" alt="" width="800" height="600" /></a></p>
<p><a href="http://www.ajaber.com/blog/wp-content/uploads/2012/02/l4.jpg"><img class="aligncenter size-full wp-image-98" title="leena package 2" src="http://www.ajaber.com/blog/wp-content/uploads/2012/02/l4.jpg" alt="" width="800" height="565" /></a></p>
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		</item>
		<item>
		<title>YemenPost Newspaper Redesign</title>
		<link>http://www.ajaber.com/blog/?p=61</link>
		<comments>http://www.ajaber.com/blog/?p=61#comments</comments>
		<pubDate>Fri, 06 Jan 2012 15:14:55 +0000</pubDate>
		<dc:creator>Abdulrahman</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Editorial]]></category>

		<guid isPermaLink="false">http://www.ajaber.com/blog/?p=61</guid>
		<description><![CDATA[Yemen Post is English newspaper published in Yemen. Yemen Post was first launched on November 2, 2007. Along with our foreign distribution to neighboring countries, the Yemen Post is also distributed to Europe and the United States. The format of the newspaper was changed to a full colored, tabloid format on February 16, 2009. The<a href="http://www.ajaber.com/blog/?p=61"> <br /><br /> (Read More...)</a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.ajaber.com/blog/wp-content/uploads/2012/01/main1.jpg"><img class="aligncenter size-full wp-image-86" title="YemenPost - Before/After" src="http://www.ajaber.com/blog/wp-content/uploads/2012/01/main1.jpg" alt="" width="800" height="515" /></a></p>
<p>Yemen Post is English newspaper published in Yemen. Yemen Post was first launched on November 2, 2007. Along with our foreign distribution to neighboring countries, the Yemen Post is also distributed to Europe and the United States. The format of the newspaper was changed to a full colored, tabloid format on February 16, 2009.</p>
<p>The old newspaper used to be in black except the outside face (first and last pages) and some advertisements pages .It used to be in 12 pages. The new one is full colors news paper coming in 16 pages.</p>
<p>The redesign phase includes changing the newspaper logo, fonts type, layout, newspaper size and paper type. The project took around 2 months</p>
<p style="text-align: center;"><a href="http://www.ajaber.com/blog/wp-content/uploads/2012/01/compare22.jpg"><img class="aligncenter size-full wp-image-90" title="New &amp; Old Logo" src="http://www.ajaber.com/blog/wp-content/uploads/2012/01/compare22.jpg" alt="" width="800" height="376" /></a></p>
<p><a href="http://www.ajaber.com/blog/wp-content/uploads/2012/01/compare2.jpg"><img class="aligncenter size-full wp-image-85" title="YemenPost - Before/After 2" src="http://www.ajaber.com/blog/wp-content/uploads/2012/01/compare2.jpg" alt="" width="800" height="834" /></a><a href="http://www.ajaber.com/blog/wp-content/uploads/2012/01/4.jpg"><img class="aligncenter size-full wp-image-64" title="YemenPost" src="http://www.ajaber.com/blog/wp-content/uploads/2012/01/4.jpg" alt="" width="800" height="566" /></a><a href="http://www.ajaber.com/blog/wp-content/uploads/2012/01/logo.png"><br />
</a></p>
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		<item>
		<title>Bait Alteeb</title>
		<link>http://www.ajaber.com/blog/?p=45</link>
		<comments>http://www.ajaber.com/blog/?p=45#comments</comments>
		<pubDate>Thu, 24 Nov 2011 06:50:32 +0000</pubDate>
		<dc:creator>Abdulrahman</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.ajaber.com/blog/?p=45</guid>
		<description><![CDATA[Bait Alteeb &#8211; is the new name for an old perfume corporation that was established by Yassin Abdo Dubai in 1958 in Alhodayida City. The mission was to design something that reflect the history of the business and to represent it in modern and original Arabic style. Tweet]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ajaber.com/blog/wp-content/uploads/2011/11/Bait_alteeb1.png"><img class="aligncenter size-full wp-image-49" title="Bait_alteeb" src="http://www.ajaber.com/blog/wp-content/uploads/2011/11/Bait_alteeb1.png" alt="" width="801" height="301" /></a></p>
<p>Bait Alteeb &#8211; is the new name for an old perfume corporation that was established by Yassin Abdo Dubai in 1958 in Alhodayida City. The mission was to design something that reflect the history of the business and to represent it in modern and original Arabic style.</p>
<p><a href="http://www.ajaber.com/blog/wp-content/uploads/2011/11/Bait_alteeb.png"><br />
</a><a href="http://www.ajaber.com/blog/wp-content/uploads/2011/11/Bait_alteeb_.jpg"><img class="aligncenter size-full wp-image-47" title="Bait_alteeb_" src="http://www.ajaber.com/blog/wp-content/uploads/2011/11/Bait_alteeb_.jpg" alt="" width="801" height="535" /></a><a href="http://www.ajaber.com/blog/wp-content/uploads/2011/11/Bait_alteeb.png"><br />
</a></p>
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		<item>
		<title>Nadfood &#8211; National Dairy &amp; Food Co.</title>
		<link>http://www.ajaber.com/blog/?p=32</link>
		<comments>http://www.ajaber.com/blog/?p=32#comments</comments>
		<pubDate>Wed, 23 Nov 2011 05:27:40 +0000</pubDate>
		<dc:creator>Abdulrahman</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.ajaber.com/blog/?p=32</guid>
		<description><![CDATA[NADFOOD established in 1983, it has specialized in producing canned foods, juices and dairy products. NADFOOD gained distinction for its pursuit of “Quality” in management, production procedures processes, and products.NADFOOD`S vision is to be the leader in dairy and canned food production in Yemen. This vision is now the reality. NADFOOD pays special attention to<a href="http://www.ajaber.com/blog/?p=32"> <br /><br /> (Read More...)</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ajaber.com/blog/wp-content/uploads/2011/11/aj_portfolio_nad1.png"><img class="aligncenter size-full wp-image-42" title="Nadfood" src="http://www.ajaber.com/blog/wp-content/uploads/2011/11/aj_portfolio_nad1.png" alt="Nadfood Logo" width="842" height="348" /></a></p>
<p>NADFOOD established in 1983, it has specialized in producing canned foods, juices and dairy products. NADFOOD gained distinction for its pursuit of “Quality” in management, production procedures processes, and products.NADFOOD`S vision is to be the leader in dairy and canned food production in Yemen. This vision is now the reality. NADFOOD pays special attention to the efficiency and capability of its production machines. State of the art technology is employed, and strict international standards in food processing and packaging are adopted.</p>
<p>Challenge<br />
As an international company with such reputation the logo has to be strong enough to represents the company position in the regional market with the easy to remember and calm color logo.</p>
<p>Result<br />
Simplicity and uniqueness was the main factors that we wanted to achieve in this logo.  The logo also shows a simple link to nature which is the leaf. The final result looks strong and easy to be applied to any media type.</p>
<p><a title="National Dairy &amp; Food Company Website" href="http://www.nadfood.com" target="_blank">www.nadfood.com</a></p>
<p><img class="aligncenter size-full wp-image-34" title="Nadfood 2" src="http://www.ajaber.com/blog/wp-content/uploads/2011/11/aj_portfolio_nad2.jpg" alt="" width="842" height="369" /></p>
<p><a href="http://www.ajaber.com/blog/wp-content/uploads/2011/11/aj_portfolio_nad3.jpg"><img class="aligncenter size-full wp-image-35" title="Nadfood website" src="http://www.ajaber.com/blog/wp-content/uploads/2011/11/aj_portfolio_nad3.jpg" alt="" width="842" height="595" /></a></p>
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		<item>
		<title>TAJ Identity &amp; Interior Design</title>
		<link>http://www.ajaber.com/blog/?p=1</link>
		<comments>http://www.ajaber.com/blog/?p=1#comments</comments>
		<pubDate>Sun, 20 Nov 2011 18:51:42 +0000</pubDate>
		<dc:creator>Abdulrahman</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.ajaber.com/blog/?p=1</guid>
		<description><![CDATA[Taj international company is specialized in more than one line of work including export/import and financial services to provide the Yemeni market with new resources to develop the Yemeni economy &#38; open new opportunities for new investments. Challenge The main focus was to visualize a corporate logo which could be used in more than one<a href="http://www.ajaber.com/blog/?p=1"> <br /><br /> (Read More...)</a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.ajaber.com/blog/wp-content/uploads/2011/11/taj_int.jpg"><img class="size-full wp-image-8 aligncenter" title="Taj International Company" src="http://www.ajaber.com/blog/wp-content/uploads/2011/11/taj_int.jpg" alt="" width="850" height="454" /></a></p>
<p><span style="color: #000000;"><em>Taj international company is specialized in more than one line of work including export/import and financial services to provide the Yemeni market with new resources to develop the Yemeni economy &amp; open new opportunities for new investments.</em></span></p>
<p><a href="http://www.ajaber.com/blog/wp-content/uploads/2011/11/aj_portfolio42.jpg"><img class="aligncenter size-full wp-image-30" title="aj_portfolio42" src="http://www.ajaber.com/blog/wp-content/uploads/2011/11/aj_portfolio42.jpg" alt="" width="842" height="425" /></a></p>
<p><strong>Challenge</strong><br />
The main focus was to visualize a corporate logo which could be used in more than one sector to reflect the company’s current activites and to be flexible enough to cover all the potential new ones.</p>
<p><strong>Result</strong><br />
The way chosen to achieve the vision here was to make the logo something modern but still not very up to the minute so it won’t fade out of style in a while, to achieve that the name was written with a combination of gray and orange which represents modernity in addition with the style of font which made the logo both stylish, unique and boundless.</p>
<p>Later, The company office was designed using the identity colors and most of ceilings was inspired from the logo curves.</p>
<p><a href="http://www.ajaber.com/blog/wp-content/uploads/2011/11/aj_portfolio2.jpg"><img class="aligncenter size-full wp-image-28" title="aj_portfolio2" src="http://www.ajaber.com/blog/wp-content/uploads/2011/11/aj_portfolio2.jpg" alt="" width="842" height="595" /></a><a href="http://www.ajaber.com/blog/wp-content/uploads/2011/11/aj_portfolio.jpg"><img class="aligncenter size-full wp-image-27" title="aj_portfolio" src="http://www.ajaber.com/blog/wp-content/uploads/2011/11/aj_portfolio.jpg" alt="" width="842" height="595" /></a><a href="http://www.ajaber.com/blog/wp-content/uploads/2011/11/aj_portfolio3.jpg"><img class="aligncenter size-full wp-image-29" title="aj_portfolio3" src="http://www.ajaber.com/blog/wp-content/uploads/2011/11/aj_portfolio3.jpg" alt="" width="842" height="595" /></a></p>
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