The Identity creation for Lush, which is a general trading company based in Istanbul, Turkey. 

We created an identity that reflect the multiple activities of a general trading company working in different sectors. 
The branding was meant to be steady, serious and up to date, the logo was consisted of a logo symbol and
logotype using only one color, black. The first phase of this project include logo design, identity creation, 
signage design and stationary.

Agency: Arsel Partners
Art Direction & Design: Abdulrahman Jaber

Abdulrahman JaberComment