Design & Branding

Bait Almarefa - Identity Design

Bait Almarefa is a modern coffee shop and library project in Yemen. It is the first one that serve Yemeni traditional drinks and snacks in modern way. The place has also venues for seminars, presentations and lectures.The Identity was designed using an original arabic script in simple and direct way to represent a real original brand name in the local market.

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  Photos from Bait Almarefa - Photo credit: Bait Almarefa

  Photos from Bait Almarefa - Photo credit: Bait Almarefa  [/caption]          

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We created an identity that reflects the multiple activities of a general trading company working in different sectors. The brand was meant to be steady, serious and up to date, the logo consisted of a logo symbol and logotype using only one color, black. The first phase of this project includes logo design, identity creation, signage design and stationary.