Design & Branding

BAM Identity Design

As a sole proprietorship company of Murad A. Mutahar, Bin Al Mutahar Oil & Gas Co. (BAM) was established in 1989 in Sana’a, Yemen registered at Trade & Commerce no. BAM is a local service provider to a broad range of markets, including energy & Power, Marine, & IT. With the local knowledge, network and expertise, BAM believes in the leadership to providing services to the key markets that it serves.  

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We created an identity that reflects the multiple activities of a general trading company working in different sectors. The brand was meant to be steady, serious and up to date, the logo consisted of a logo symbol and logotype using only one color, black. The first phase of this project includes logo design, identity creation, signage design and stationary.