Design & Branding


Todo is a new concept of home products retail. We worked together with Todo to create an identity system that shifts the retail experience. 

Using typographic logo with strong and appealing colors, we managed to create an attractive identity that works well for the company based on two main factors: design & function.

Agency: Arsel Partners
Art Direction & Design: Abdulrahman Jaber





See Also

Tawakkol Karman Foundation

The assignment was to come up with representable visual identity system for the foundation and to help the foundation in Interior Design process from A to Z, that included supervising the execution, choosing the furniture and arranging the orders.