Project: Mentorina Branding
Client: Mentorina Research and Development
Location: Toronto, Canada
Mentorina helps teachers, students, parents and schools observe,
measure, prompt and report on how students learn. We help immediately
apply these results so students continuously improve their individual
performance while learning stays fun, exciting and inspiring for everyone.
Our design team were approached by the client to design an iconic,
simple and recognisable logo mark. The identity was meant to keep its
strengh in all social media website, online and offline applications. The final
result was visual transformation of the brand literal meaning using
the first letter of its name into unique visual logo symbol.