Todo is a new concept of home products retail. Using typographic logo with strong and appealing colors, we managed to create a attractive identity that work well for the Todo based in two main factors: design & function.
We created an identity that reflect the multiple activities of a general trading company working in different sectors. The brand was meant to be steady, serious and up to date, the logo was consisted of a logo symbol and logotype using only one color, black. The first phase of this project include logo design, identity creation, signage design and stationary.
The assignment was to come up with representable visual identity system for the foundation and to help the foundation in Interior Design process from A to Z, that included supervising the execution, choosing the furniture and arrange the orders.
Selected photos that was taken by me in the old city of Sana'a (Yemen) during my stay there between Years 2005 to 2015.
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